10 Top Tips of Persuasion
Written By - Joshua Watts - October 08,2019
1. The ‘framing’ method
Carefully describing or explaining something in such a way that influences how the recipient interprets the information being given is known as ‘framing’. Take the classic example of a glass that is ‘half full’ or ‘half empty’ – the first phrase sounds much more positive, even though the same object is being described in both instances.
This technique is often used effectively by politicians when debating their opponents, to influence the audience to agree with their point of view.
Framing has three core elements:
Placement – choosing the right time, place and people to communicate with
Approach – carefully constructing how your argument is presented. People are more likely to respond better if you explain the positives of your viewpoint, rather than any potential downsides
Words – selecting the most appropriate words to explain your viewpoint
2. Talk about ‘we’, not ‘you’
By using the word ‘we’ instead of ‘you’, you’re saying that your opinion or strategy is relevant to the whole team, rather than just to your vested interests. Being part of a team decision or project is far more appealing than being left out.
3. Be specific and confident
If you speak confidently, clearly and concisely, people are more likely to listen to you, to take what you have to say seriously, and to agree with you. Prepare what you want to say; make sure you have everything clear in your own mind before tackling a tricky conversation. When speaking, avoid filler words – such as ‘umm’, ‘err’ or ‘like’ – because these suggest that you’re struggling to express your message or are uncertain about its validity.
4. Explain what’s in it for them
One great way of persuading people is to explain the benefits that will affect them specifically. If someone can see and appreciate that agreeing with you will offer advantages to them personally, they’ll be much more inclined to agree with you.
5. Create scarcity and urgency
Creating a real need for something, or a time constraint, makes people want something more than if it were abundantly available. Think about the limited-edition products that brands launch – the fact that consumers believe they may miss the opportunity to own something new makes them rush out to buy them.
6. The ‘but you are free’ technique
A 2013 review of 43 research studies, which involved 22,000 participants, found the ‘but you are free’ (BYAF) technique to double the chances that someone would say ‘yes’ to a request. And it’s a devastatingly easy strategy to put into action: simply remind the people you’re talking to that they are free to make a decision on the subject you’re discussing, and they will be more disposed to agree with you.
7. The ‘it’s working for others’ approach
People naturally look to others to make their decisions and influence their behaviour. For example, if a crowd of people are looking up at something then we’ll automatically do the same, and continue to look even if there’s nothing there, because we believe there must be something if others are looking. This ‘herd effect’ can be used to persuade, too: pointing out that a particular service or strategy is being used by a lot of people in your industry or profession can seal the deal.
8. Get agreement on a more minor point first
In a sales environment, this is known as the ‘yes ladder’ – by getting someone to agree with a minor point, or to carry out a smaller task, you will be more likely to get them to agree with a bigger project.
9. Use data and evidence to support your cause
If you have evidence and data that supports your idea – whether that’s from academic studies, surveys you’ve spotted in the press, examples of good industry practice, or research that you’ve undertaken within your organisation – your proposal will carry more weight. If you’re hoping to introduce a new initiative, running a pilot scheme to generate real-world results is a useful first step; your HR software‘s reporting functionality should help you analyse the impact of projects such as a new training course, or changes to employee benefits, on key HR metrics such as retention, engagement and job performance.
10. Pay attention to your body language
Your body language also has a significant impact on your ability to persuade:
Smiling naturally – makes you seem approachable and likeable
Raising your eyebrows – signals you are not a threat, and are friendly and approachable
Avoid crossing your arms and putting your hands in your pockets – signals that you don’t feel comfortable and makes you appear less approachable
A visible neck – shows that you are nonthreatening and easy to approach
Eye contact – shows interest in the conversation and trustworthiness
Wear colour – complimentary colours make people stand out and seem more attractive
Show your palms – indicates you are telling the full story